What is the Generational Endgame (GEG)?

Modified on Wed, 11 Oct 2023 at 02:59 PM

GEG is a form of policy to protect the generation born on 1 January 2007 onwards from the dangers of any type of smoking products, including conventional cigarettes and electronic cigarettes or vape. This policy has been included as one of the provisions in the Control of Smoking Products for Public Health Bill 2023 as one of the government's commitments in ensuring the health and to protect the future generations from the dangers of smoking and nicotine addiction.

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